What is digital Marketing 

Any kind of marketing that makes use of electronic devices and can be used by experts in marketing to spread promotional messages and track how they affect your customers' Journeys In practice, "digital marketing" typically refers to advertising campaigns that can be viewed on a smartphone, tablet, computer, or other device.Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples.Digital marketing is frequently compared to "traditional marketing," which includes direct mail, billboards, and magazine advertisements.Strangely, television is frequently grouped with conventional marketing.

The significance of digital marketing 

Due to the global reach of the internet, digital marketing enables an organization to reach a much wider audience than traditional marketing methods.Companies can also target potential customers who are most likely to purchase their product or service using this marketing strategy.A business can, for instance, promote holiday sales by emailing previous clients or posting information about the deals on social media.

.kinds of digital Marketing:

Digital marketing can take many different forms, including the ones listed below:

• Email advertising:

With the intention of promoting current business practices like sales or events, organizations use email to communicate with customers and potential customers.

• Marketing on social media.

Through platforms like Facebook, Twitter, and Pinterest, businesses use social media marketing to connect with current and potential customers, inform them of promotions or updates, and just build social trust .

• Marketing of content.

Through content, this digital marketing strategy aims to reach customers.A piece of content is something that an organization creates and publishes on a website with the intention of promoting it through other forms of marketing, such as email or social media.

• Marketing via affiliates.

In order to promote a product or service, an organization pays a commission to an influencer on a specific platform like YouTube or Instagram.